Program Director for Integrated Strategic Communication & Scholarly Associate Professor

WSU Everett, 411
425-405-1711
batwood@wsu.edu
LinkedIn

Biography 

Brett Atwood is a website editor, content strategist and former print and online journalist whose writings have appeared in Billboard, Rolling Stone, Vibe, The Hollywood Reporter and other publications.

Atwood has held managing editor positions at leading Internet sites Amazon.com, Secondlife.com and RealNetworks. In 2001, Atwood’s career shifted to include academia. He is currently the director of the Integrated Strategic Communication at Everett (ISC) program and an associate professor at the Edward R. Murrow College of Communication at Washington State University. He holds an M.A. degree in communication from University of the Pacific in Stockton, California.

Journalism

During his five-year stint as new media editor at Billboard and a co-founding editor of Billboard.com, he was among the first reporters to document the development of Internet-based digital downloading and streaming media technologies. His expertise in this area has resulted in numerous analyst and commentator appearances at several national print and TV outlets, including Fox News, MSNBC, CNN, CBS Evening News, USA Today and Wall Street Journal. During his time at Billboard, Atwood interviewed many major music acts including David Bowie, Peter Gabriel, Stevie Wonder, Shania Twain, Tupac Shakur, and Bjork. He also co-produced the Billboard Music Video Conference & Awards for several years and helped procure notable speakers and panelists, including Quincy Jones, Herbie Hancock, Mark Cuban, Todd Rundgren, and members of the Barenaked Ladies.

Online

At Amazon.com, he managed and developed editorial content for several of the e-commerce site’s operations, including the debut of the Computer & Video Games, Electronics and Toys stores. At RealNetworks, he managed content development for various music properties at the streaming media company, including MusicNet, LiveConcerts.com and RealGuide Music. In addition, he co-founded Internet music service Rolling Stone Radio with Rolling Stone magazine. At Linden Lab, he worked on editorial and content strategy for multiple products including the Internet-based 3D digital world Second Life and the registered money services business Tilia. He also helped coordinate several large-scale events and content initiatives in the virtual world, including premiere screenings of Adult Swim’s “The Shivering Truth,” the Second Life Book Club, and numerous product placement partnerships connecting the physical and virtual worlds.

Academia

Atwood is an associate professor at the Edward R. Murrow College of Communication at Washington State University, where he teaches courses in digital content production, reporting and social media persuasion.

In 2006, he was the recipient of a U.S. Speaker and Specialist Grant from the U.S. Department of State. This grant enabled Atwood to travel to Minsk, Belarus to conduct workshops on Internet content development among independent journalists. Under the regime of Alexander Lukashenko, the government has all but suffocated traditional distribution outlets for independent journalists due to its intolerance of dissenting viewpoints.

In 2008, he received a grant from the McCormick Foundation to conduct a Virtual Journalism Summit featuring workshops and presentations about reporting within 3D spaces. The effort comes as a result of the growing popularity and influence of virtual reality worlds, where there are many real stories unfolding within the “metaverse” and its newly created 3D spaces. For example, real-world news organizations, such as CNN and Sky News, once held “in-world” virtual news bureaus that aimed to document and report on the virtual economy and activities within Second Life.

In 2010, he worked with the McCormick Foundation again to create the Murrow Center 3D Newsroom. This virtual world project features 3D “citizen journalism” training kiosks and a multimedia exhibit dedicated to famed broadcast journalist Edward R. Murrow.

In 2011, he was a co-recipient of a U.S. Department of State grant for the Study of the United States Institute for Student Leaders on New Media in Journalism (SUSI).

In 2014, he relocated to Everett, Washington to launch the Integrated Strategic Communication program at the new WSU Everett campus.

Research Interests 

Social media, virtual reality (VR), online culture and communities

Scholarly Associate Professor

WSU Everett, 434
425-405-1777
lc.paxson@wsu.edu

Biography 

Lucrezia Cuen Paxson is a scholarly associate professor in the Edward R. Murrow College of Communication at Washington State University-Everett and a graduate of King’s College London.

After a career as a broadcast journalist and foreign correspondent covering stories around the globe, Cuen Paxson joined the Murrow College in 2012. She founded the college’s Global Engagement program and Backpack Environmental program. She led the Backpack Journalism program and developed the College’s faculty-led study abroad programs to Cuba and Britain. She teaches Reporting Across Platforms, Brand Journalism, Communicating Science and Technology, Broadcast News Reporting, and mentors students in the multidisciplinary Boeing Scholars and Department of Energy’s Wind Turbine Competition programs. Her current research areas are advancing communication in STEM and STEM+ interdisciplinary fields, communication in global engagement and breaking down barriers of academic and professional biases through interdisciplinary project-based learning and merged coursework.

Academic Coordinator / Advisor

(425) 405-1600
emma.pesis@wsu.edu

• Emma Pesis is the academic coordinator/advisor for the cybersecurity program at WSU Everett. She has extensive experience with a variety of age ranges – from early childhood to higher education — and has worked within the education sphere for eight years and interorganizational program coordination for four years. When not at work, she enjoys gardening and reading (a Master Gardener previously in Multnomah County, OR, and a published children’s book author).

  Education:

  M.S. in Educational Leadership & Policy – Portland State University
  B.A. in Environmental Science – Willamette University