Research Spotlight: Dr. Soobin Seo

A hand holding a smartphone displaying an augmented reality view of a burger, french fries, and menu at Todd Café

Augmented reality food menu display on a smartphone screen at Todd Café, WSU Everett

Augmented reality menus may boost restaurant visits, WSU study finds

“Consumers increasingly want transparency about where their food comes from, but the way that information is presented really matters,” Seo said. “Augmented reality allows restaurants to share that information in a more vivid, interactive, and engaging way.”